The employee magazine
of the Volkswagen brand


Twice the Reason to Celebrate

Volkswagen do Brasil celebrates its birthday and production anniversary


At the end of March, Volkswagen had two reasons to celebrate at once: The company turned 65, and it also produced its 23-millionth vehicle. The celebration at the Anchieta plant was attended by dealers, suppliers, customers and journalists, as well as numerous employees. Among them were Paulo Roberto Pereira (Monitor at the Anchieta plant), José Geraldo de Carvalho (Assembly Line Worker at the Taubaté plant), Marco Antônio Ferreira (Plumber at the São José dos Pinhais plant) and Carlos Alberto Caetano (HR Analyst at the São Carlos plant), four employees who share a birthday with Volkswagen do Brasil on March 23. On March 23, 1953, Volkswagen established an assembly and manufacturing company in Brazil.

Since then, it has produced 23 million vehicles. The milestone vehicle is a Virtus Highline 200 TSI. "This milestone reflects the strong and successful history of Volkswagen in Brazil. Our company has always been part of the country's development," remarked Pablo Di Si, Head of Volkswagen in South America, who used the opportunity to introduce the new Tiguan to guests. The SUV will be available from dealerships in Brazil in April. "The new Tiguan is the first of five SUVs that we will introduce before 2020," said Di Si, announcing the continuation of the brand's model campaign.

One of the most moving moments of the celebration was the performance by the Heliópolis Symphony orchestra. The social project, supported by the Volkswagen Foundation, performed Brazilian folk songs symbolizing a deep connection between Volkswagen and the Brazilian people, such as "Fuscão Preto" ("Large Black Beetle") and "Brasília Amarela" ("Yellow Brasilia").