The key feature, however, is another function altogether: Users have the option to place the virtual camera in any location of their choosing using the iPhone camera - whether as a miniature model on their desk or in full size on their driveway. The deceptively realistic image can then be shared with friends and acquaintances on social networks like Facebook and Instagram. For an even more realistic image, users can place themselves behind the steering wheel - using the iPhone's selfie function.
"The app is a great example of interdisciplinary teamwork," says Denise Wischnewski from the "User Experience" team, which is part of the Sales division. The app was developed by the Marketing, the Digital Image Factory, IT and Development departments - together, they form the New Realities Competence Center, or NRCC for short. "There were less than three months between the initial idea and the completion of the app," remarks Wischnewski's colleague, Christian Reich, with pride.