Record sales in November
The Volkswagen brand has sold more cars in November than in any month previously. Last month 594,300 cars were handed over to customers around the world. From January to November of this year the brand has delivered 5.64 million cars – 4 percent more than in the same period last year. “We are showing positive momentum up to the end of the year in all regions,” says Jürgen Stackmann, board member in charge of sales. He is especially pleased that “more and more customers are switching to our e-models.” Some 3,000 orders were placed in Europe in November alone.
Hearty congratulations, Johan!
Johan Kristoffersson (29), who drives for the Volkswagen Sweden team, has won the 2017 FIA World Rallycross Championship. He also finished first in the last race of the season, held in Cape Town, for a total of seven wins. But if that wasn’t enough, he took a place on the winners’ platform after 11 of 12 contests in this year’s championship series – a record! “This has been a fantastic season,” he says. “It’s hard to believe how much we have accomplished.” He noted that the level of competition this year has increased yet again, adding, “And my teammate Petter Solberg did a great job too.” Solberg, who also raced in a 419-kW (570 hp) Polo GTI Supercar, shared the team laurels with Kristoffersson. That means two world championship titles for the Volkswagen Sweden team in what has been a very impressive rallycross season.
T-Roc on air
The marketing campaign for the T-Roc was launched at the end of November with a TV commercial. By the end of the year, the 360° campaign for the new, compact SUV model will go on the air in many European countries. A catchy slogan is used in the TV commercial, the newspaper and magazine ads, online formats and on all the posters: “Born confident. The new T-Roc.”
New head of Powertrain
From January 2018, Kurt Blumenröder will be head of Powertrain Development at
the Volkswagen brand in Wolfsburg. A mechanical and industrial engineer, he has been the spokesman of the management board of IAV GmbH in Braunschweig since 2005. He began his career at Daimler in 1990. As head of Powertrain Development, Blumenröder will succeed Friedrich Eichler, who was appointed head of Chassis Development on September 1.
vehicles have been produced at the Zwickau plant since the site was founded in 1990.
Volkswagen We portal now available as app
It’s an important milestone for digitalization. The new app for the customer portal Volkswagen We can now be uploaded onto your smartphone at the Apple App Store and Google Play Store free of charge. “With the new app, our customers remain constantly in direct contact with their Volkswagen partners and the Volkswagen brand,” explains Thomas Zahn, head of Sales and Marketing Germany. “We are convinced that the personalized contents and convenient services will raise the customer relationship to a new level.” The Volkswagen We app can be used, say, to schedule a service appointment or plan a test drive. In addition, customers can receive offers from their dealership or read about what’s new in the world of Volkswagen in the magazine section. Of course, everything can be set up as the users want it, customized to their individual preferences.
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