T-Roc on air
The marketing campaign for the T-Roc was launched at the end of November with a TV commercial. By the end of the year, the 360° campaign for the new, compact SUV model will go on the air in many European countries. A catchy slogan is used in the TV commercial, the newspaper and magazine ads, online formats and on all the posters: “Born confident. The new T-Roc.”
New head of Powertrain
From January 2018, Kurt Blumenröder will be head of Powertrain Development at
the Volkswagen brand in Wolfsburg. A mechanical and industrial engineer, he has been the spokesman of the management board of IAV GmbH in Braunschweig since 2005. He began his career at Daimler in 1990. As head of Powertrain Development, Blumenröder will succeed Friedrich Eichler, who was appointed head of Chassis Development on September 1.
vehicles have been produced at the Zwickau plant since the site was founded in 1990.
Volkswagen We portal now available as app
It’s an important milestone for digitalization. The new app for the customer portal Volkswagen We can now be uploaded onto your smartphone at the Apple App Store and Google Play Store free of charge. “With the new app, our customers remain constantly in direct contact with their Volkswagen partners and the Volkswagen brand,” explains Thomas Zahn, head of Sales and Marketing Germany. “We are convinced that the personalized contents and convenient services will raise the customer relationship to a new level.” The Volkswagen We app can be used, say, to schedule a service appointment or plan a test drive. In addition, customers can receive offers from their dealership or read about what’s new in the world of Volkswagen in the magazine section. Of course, everything can be set up as the users want it, customized to their individual preferences.
The MEB comes to China
In preparation for its worldwide e-mobility campaign, the Volkswagen brand has taken an important step together with its Chinese partners FAW and SAIC. The recently signed contracts regulate how the Chinese joint ventures SAIC Volkswagen and FAW-Volkswagen will work together in the future to produce electric vehicles. The modular electric drive matrix (MEB) is the basis for Volkswagen automobiles that will be built in China starting in 2020. The
MEB is the most important Group platform of the future, and a trailblazer in electric mobility for the Group. The MEB technology is specifically designed for electric drives. It is an extensive matrix for the emission-free mobility of the future; at the same time, it is attractively designed, flexible in its construction, and its interior can be adapted to the individual preferences of customers. China will be an important market for Volkswagen in the area of electric mobility. Over the coming years, plug-in hybrid models and battery-operated electric models will be introduced and produced in China.
Award for the Arteon
This year, the Arteon has won one of the most prestigious European automobile awards: the Golden Steering Wheel. Head of Development Frank Welsch received the prize from German presenters Barbara Schöneberger and Kai Pflaume (above) in Berlin. “We are very pleased,” he said, “that the Arteon has had such a good resonance with the readers of Auto Bild and Bild am Sonntag. You can see how much passion we have put into the development of this sporty four-door model. I regard the Golden Steering Wheel 2017 as recognition for the entire Volkswagen team.” A panel of 52 judges was impressed by the Gran Turismo’s features: a top quality chassis, great steering, and a good engine. This year’s Golden Steering Wheel winners also had to submit to an independent exhaust test in the exhaust emission center at the Lausitzring race track. The result: all the winners maintained the values on the road that they promised on the test bench – including the Arteon, our champion in the mid-range and luxury segments.
Arteon: Fuel consumption in l/100 km: 7.3 to 4.4 (combined), CO emissions in g/km: 164 to 114 (combined), efficiency class: C to A+
Top scores for Polo and T-Roc
The new Polo and the T-Roc achieved 5 stars, the maximum number of points in the Euro NCAP crash tests. Board member for Development Frank Welsch explained: “This outstanding rating for the Polo and T-Roc by Euro NCAP shows once again that we offer maximum safety to drivers of small cars and compact models as well.” In the “Mini Car” category, the Polo received the outstanding result of 96 percent for accident scenarios for “adult passengers.” The T-Roc matched this in the “Compact SUV” category, also receiving 96 percent. The Euro NCAP (“European New Car Assessment Programme”) is an international, independent organization based in Brussels, and provides car buyers with current information about the safety of the most popular cars sold in Europe.
Polo: Fuel consumption in l/100 km: 4.8 to 4.4 (combined), CO₂ emissions in g/km: 110 to 101 (combined), efficiency class: B
T-Roc: Fuel consumption in l/100 km: 6.8 to 5.1 (combined), CO₂ emissions in g/km: 155 to 116 (combined), efficiency class: D to B
A Golf is the anniversary car
Production in the new assembly plant in Relizane, Algeria, has been successfully launched. The multiple-brand joint venture was founded some three-and-a-half months ago by Volkswagen and Sovac S.P.A. In mid-November, the 10,000th vehicle rolled off the production line there: a Golf. Deputy plant manager Mokhtar Naili says, “We are very happy with the results that our team has achieved thanks to Volkswagen’s support.” Algerian employees in Production, Logistics and Quality Assurance were trained on site by experts from the Group brands. In addition, management and supervisors underwent the qualification program Train the Trainer, in which they learned how to explain standardized procedures to their employees and then train them in these procedures. There are now 550 employees working in the new assembly plant in Relizane. Up to 200 Golf, Caddy, and other Group models can be manufactured there each day. Starting in 2018, the Polo and the Skoda Fabia will be added to the range.
Golf: Fuel consumption in l/100 km: 5.3 to 3.9 (combined), CO₂ emissions in g/km: 129 to 102 (combined), efficiency classes: C–A
cars were delivered by the brand last month – the best October ever.
A very special car
The anniversary vehicle has hit the road in Norway. The Golf GTE, which rolled off the Wolfsburg assembly line in August and was celebrated as the 150-millionth Volkswagen, has been delivered by the brand to a customer in a town near Oslo. The new owner, Turid Sedahl Knutsen, made an informed decision when choosing a Golf with Plug-In-Hybrid. She says: “It’s wonderful to have a climate-friendly alternative in the Golf GTE.”
Golf GTE: Fuel consumption in l/100 km: 1.8 to 1.6 (combined), power consumption in kWh/100 km: 12.0 to 11.4 (combined), CO₂ emissions g/km: 40 to 36 (combined), efficiency class: A+
Small things for small change
The brand is continuing to develop the new Economy Service it offers customers in Germany. The partner network will be expanded from the current number of around 300 companies to more than 400. Volkswagen’s Economy Service is specifically targeted at customers with cars less than four years old and offers them attractive prices for services that are frequently requested. Volkswagen is announcing the expansion of the service brand with a marketing campaign and the slogan: “Because small things should only cost small change.” What is meant here are typical repairs such as fixing chips in the windshield or replacing a flat tire. With Volkswagen’s Economy Service these repairs are done where needed for an affordable price. The focus is on wear-and-tear repairs, inspections, vehicle check-ups, wheels and tires, and glass repair. “Interest from our customers and partner companies is great. That’s why we’re expanding the service we offer,” says Jan Bures, head of Service Germany.
Golf Sportsvan available for order
The update provides more assistance systems, such as passenger recognition, the traffic jam assistant, and a new generation of information systems. The brand has also expanded features offered as standard equipment with LED taillights, “composition color” radio, and drowsiness detection. Even with these upgrades, the base price of €20,475 for the model with an 1.0 TSI engine of 63 kW/85 hp hasn’t changed.
Cool school notebooks!
The children of employees at Volkswagen Slovakia can now show off not only by earning good grades. Since going back to school this fall, they’ve been doing their homework in special notebooks with images that show scenes from Production.
The unusual design is the work of a Slovakian illustrator, who was supported by employees working in production at the plant in Bratislava. This is where Volkswagen makes the up! and its electric brother the e-up!, along with the Touareg and the Touareg with hybrid drive.
The notebooks were designed not only to look nice, but also to provide information. In the inside of each notebook there is, for example, a description of how a car is built at Volkswagen Slovakia. And the version for older students features useful information about the Dual Academy in Bratislava.
employees at the Wolfsburg site took part in the company-wide NEXTWORK job fair to find out about opportunities within the company. The next job fairs are already in the planning stages.
A first look at the Virtus
Volkswagen do Brasil has launched the biggest product offensive in its history. The new Polo was the first, making its debut in South America a few weeks ago. The next model, the Virtus, will soon follow. The sedan with a notchback will be rolling off the lines in the Anchieta plant next year, with the Modular Transverse Matrix providing the production basis. Volkswagen do Brasil intends to introduce 20 new models to the market by 2020.
Filming in Dresden
The Transparent Factory in Dresden is being put on the world stage by the software producer SAP. Several scenes in the company’s new TV commercial, which features intelligent and networked machines, have already been shot at the plant, where Volkswagen produces the e-Golf.
Hollywood star Clive Owen can also be seen in the commercial, though the British actor only took part with the help of modern trick technology and did not actually show up on the set in Dresden for the top secret film work. The Transparent Factory also served as the backdrop for a major commercial shoot in 2014. A Volkswagen commercial was filmed there for the Super Bowl and appeared on hundreds of millions of television screens around the world during the broadcast of the American football finals.
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