The brand is driving forward its strategy to strengthen the regions, and that includes North America. During the motor show in Detroit, Volkswagen presented the seventh generation Jetta, the most successful mass-produced model in the region. “The Jetta is the number one Volkswagen model in the USA and the key to our success there,” said Brand CEO Herbert Diess at the Jetta’s world premiere. Hinrich Woebcken, CEO of the North American Region, remarked, “In 2017, we successfully initiated the comeback of the Volkswagen brand in the USA. The Atlas is receiving enormous interest from customers,” evidently to such an extent that the online portal, cars.com, selected the new mid-size SUV as its 2018 Car of the Year.