UEFA’s director of marketing, Guy-Laurent Epstein, is thrilled about the partnership with Volkswagen. “We’re proud to have such a great European brand with such a heartfelt passion for soccer at our side,” he says.
Apart from the European Championships, Volkswagen is also involved in other major soccer competitions. The partnership with UEFA extends to the Women’s European Championship, the European Under-21 Championships, the Futsal Championship, and the finals of the newly created UEFA Nations League. Furthermore, Volkswagen can use the rights to the qualifying matches for the European Championships in 2020.