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Euro 2020 will be held across Europe, with Volkswagen as partner

Starting next year, Volkswagen will be the new partner of the European soccer federation UEFA. The contract is for four years. Over this period, the brand will also be attending the European Championship in 2020 as the “official mobility partner to the UEFA national team competitions.”

To mark the 60th anniversary of the European Championship, the tournament will be held for the first time in 13 different countries. The company’s involvement in soccer, the world’s most popular sport, will primarily function as a ­communications platform for the market launch of the I. D., which from 2020 will be the face of Volkswagen’s new electric mobility family.

“There’s no sport as intense, and that brings so many people together, as soccer. The 2020 European Championships, which will play out right across the continent, is moreover a fantastic project. We want our mobility and creativity to contribute to building bridges between all the countries and for the soccer fans,” says Brand CEO Herbert Diess.

Volkswagen is at home on every road between the Atlantic Ocean and the Ural Mountains, between Spitzbergen and Sicily. The company delivered 1.7 million vehicles to customers in Europe last year. Vehicles with the Volkswagen emblem are available in every one of UEFA’s 55 member countries. The automotive brand also operates 21 production sites with around 150,000 employees in seven European countries – Germany, Spain, Portugal, Slovakia, Poland, Russia, and Bosnia-Herzegovina.

“We’re proud to have such a great European brand with such a heartfelt passion for soccer at our side.”

UEFA’s director of marketing, Guy-Laurent Epstein, is thrilled about the partnership with Volkswagen. “We’re proud to have such a great European brand with such a heartfelt passion for soccer at our side,” he says.


Apart from the European Championships, Volkswagen is also involved in other major soccer competitions. The partnership with UEFA extends to the Women’s European Championship, the European Under-21 Championships, the Futsal Championship, and the finals of the newly created UEFA Nations League. Furthermore, Volkswagen can use the rights to the qualifying matches for the European Championships in 2020.