The employee magazine
of the Volkswagen brand


Volkswagen turns up the power

Everybody is talking about it – electromobility is a force for the future, and Volkswagen has known this for a long time.

Take the Budd-e prototype for instance. When the brand showcased the electric vehicle (based on the iconic camper van) recently, it attracted global attention. However, the company is focusing most of its efforts on a modular electrical platform (MEB) as part of its long-term electrification strategy. This matrix forms the basis for a new generation of electric-only vehicles. Responsibility for the platform falls to one of the brand’s four new model series – the e-Mobility series. With support from the team at e-Mobility, inside has put together some facts and figures on an area, that alongside digitalization, is setting the course for the future of cars. Volkswagen is turning up the power!

Which vehicles are currently in Volkswagen’s fleet of electric vehicles?

Electric-only vehicles (electric motors, high-voltage battery): e-up!, e-Golf


Plug-in hybrid (combustion engine, electric motor, high-voltage battery): Golf GTE, Passat GTE

Full hybrid (combustion engine, small electric motor): Jetta Hybrid


What still needs to change in the cars themselves for electromobility to appeal to the mass market?

An electric car

has to be more than just a way of getting around.

An electric vehicle

has to be a space with lots of variety and where customers feel can feel at ease, regardless of whether they are on the road or waiting for the kids to finish football training.

It has to be stylish

but still have plenty of space.

It has to be fully connected

but always have enough energy, regardless of whether you are or parked up. It all comes down to having a battery with enough capacity; after all it is the only source of power in an electric car.

We need an integrated mobility concept

so that we can keep offering our customers added value over the years. We want to cultivate an environment where the user feels at home and at ease and encounters as little hassle as possible.

What are the Volkswagen brand’s sales targets for electric vehicles and hybrids?


expects strong growth in the market for electric vehicles and will be extending the range with 20 new electric vehicles by 2020.

new electric vehicles

What are the key aspects concerning the production of electric cars at Volkswagen?

All electric vehicles are produced bumper-to-bumper with vehicles that have conventional engines so that we can react quickly and flexibly if demand ever changes. We are planning to reach volumes with electric cars based on the MEB, for which we are considering setting up separate electric vehicle plants.

Top markets:

How many electric vehicles has the brand sold around the world to date?
Which markets have the highest sales figures?

electric vehicles

plug-in hybrids

Where does the brand build its electric vehicles? And which sites build the components?

e-up!: Bratislava
e-Golf: Wolfsburg
Golf GTE: Wolfsburg
Passat GTE: Emden
High-voltage battery: Braunschweig
Electric motor: Kassel

In terms of infrastructure, are there any examples of incentives that help to boost electromobility?

Fast lanes in California:

Customers save up to an hour of commuting time every day.

The Charge & Fuel cards

from Volkswagen give customers easy and straightforward access to charging infrastructure with free charging until the end of 2016. In Norway, all electromobility drivers receive access using a text message service and in China using QR codes on “We Chat”.

Priority parking in Lisbon:

The city’s prime parking spaces are free and reserved for electric vehicles.

Permitted for use in bus lanes in Norway:

saves loads of time.

Are there any other funding schemes similar to the €4,000 subsidy for electric vehicles and €3,000 subsidy for plug-in hybrid cars due to be launched in Germany in May?

Norway has the world’s biggest

incentives program for electric vehicles. Import tax, which is normally around 30%, is waived for electric vehicles and plug-in hybrids. Value-added tax of 25% is also waived for purely electric vehicles, resulting in an incentive of around 55% for battery-powered electric vehicles. Further privileges for electric vehicles include free parking and ferry trips or being allowed to use the bus lane.

France and the US

already have funding schemes similar to the German program. The US also grants other privileges, such as special lanes.

In China, customers are enticed into

buying electric vehicles by gaining quicker access to license plates. Major cities such as Beijing and Shanghai only have a limited number of license plates, resulting in long waiting periods. They are also issued through a lottery system. Quicker access to a license plate is therefore considered very valuable. The government and various cities also offer other financial incentives.

Which electric vehicles and hybrid vehicles is the brand planning to launch?

Once Volkswagen has successfully established the Jetta Hybrid in the US,

the electric version of the Golf and up!, and the plug-in models, the Passat GTE and Golf GTE, our next step is to launch the Magotan GTE and possibly the Tiguan GTE in China. Volkswagen is also currently developing its own platform (MEB) for electric-only vehicles, offering an affordable form of long-distance mobility.