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Innovation

A Look Back: Volkswagen at the Geneva Motor Show

Positive media response for the brand and Group.

Pulling in the crowds: the Volkswagen Passenger Cars stand in Geneva.

Eight of the Volkswagen Group’s brands presented their latest product innovations at the Geneva Motor Show. The topic of e-mobility occupied center stage. The Volkswagen Group’s models dominated the headlines in both traditional and social media. The ID. BUGGY¹ was the most-reported model in the American media, while the Audi Q4 E-Tron2 was the top model in Chinese publications.
And Volkswagen made an impression with another project as well. Its partnership with e.GO marks a strategic step in the MEB modular electrification toolkit’s advance toward becoming the industry standard. With that message, CEO Herbert Diess was the most-quoted executive in articles in the business press and on TV.

Volkswagen opens e-toolkit to third-party providers


The Volkswagen Group will be making its modular electrification toolkit available to other manufacturers. Ensuring the broadest possible distribution will greatly reduce the costs of e-mobility, making individual mobility affordable and usable for many people in the future. The first outside partner to use the modular electrification toolkit will be Aachen-based company e.GO Mobile AG. A specific vehicle project is currently in the planning stages. Volkswagen has already demonstrated the adaptability of the MEB platform for small-scale production at the Geneva Motor Show with the ID. BUGGY.

Herbert Diess says, “We’ve proven with our modular transverse toolkit that we are platform experts. More than 100 million of our vehicles are based on this platform. With the MEB platform, we will be rocketing this successful concept into the electric age and working with third-party providers. The aim is to establish the MEB as the gold standard for e-mobility. We want to use it to lay the foundations for carbon-neutral, safe and comfortable individual mobility accessible to as many people as possible.
Even emotionally-charged limited series vehicles like the ID. Buggy can be easily and cost-effectively produced using the MEB. I’m pleased that e.GO will be the first partner to use our modular electrification toolkit as the basis for a vehicle project we will work on together.”

Four World Premieres: Powerful and Electrifying

Focus on the Volkswagen brand’s new products.

With the ID. BUGGY, the Volkswagen brand presented a new facet of the MEB platform. The design of the fully electric concept car is a modern interpretation of the popular US dune buggies of the 1960s and 1970s. Back then, they were based on the Beetle chassis, and the cutting-edge MEB platform is just as flexible. With the ID. BUGGY, Volkswagen is once again highlighting the enormous potential of the platform.

The Passat3 facelift brings together all the latest innovations, including Travel Assist. It is the first Volkswagen to feature the assistance system, which allows the vehicle to travel on a partially automated basis at almost any speed between 0 and 210 km/h. The capacitive steering wheel is another new feature in the Passat. It detects touch by the driver, providing an interactive interface to systems such as Travel Assist.

With the Volkswagen T-Roc R4, the Wolfsburg car manufacturer presented a new sports model in its crossover series in Geneva – with impressive performance data: its four-cylinder TSI engine with a 2.0 liter capacity has an output of 221 kW/300 bhp and a torque of 400 Nm. The Volkswagen T-Roc R can accelerate from zero to 100 km/h in just 4.9 seconds.

Volkswagen celebrated another world premiere with the Touareg V8 TDI5. The 310 kW/421 bhp TDI achieves a maximum torque of 900 Nm. The SUV has a top speed of 250 km/h and can accelerate from 0 to 100 km/h in 4.9 seconds. Like the V6 Touareg models, the new V8 version complies with the Euro 6d-TEMP emissions standard. The Touareg V8 TDI will celebrate its market launch in late May.