inside
The employee magazine
of the Volkswagen brand

Company

The New 
Volkswagen –
The Ten Guiding Principles

At the top management conference at the Autostadt
in Wolfsburg, CEO Herbert Diess described
the focal points of "New Volkswagen" – quite boldly.

"We at Volkswagen
stand for fair competition, not war!"

"Volkswagen is
‘TOGETHER,’
not ‘Everyone 
against
everyone.’"


"We’re cultivating 
open brand collaboration instead 
of internal 
battles."


"Volkswagen is multicultural, not just the Mittelland Canal – including 
management."

"We act honestly, openly, and sincerely,
not in a roundabout way."

"We communicate 
transparently within the company and 
to the outside world,
instead of maintaining a siege mentality."

"We run our company 
locally, not centrally."

"Techno
logically, we 
stand for...

...three cylinders instead of 
12."

...electric instead of eight-cylinder diesel."

...Pikes Peak 
and Formula E 
instead of Le Mans."