inside
The employee magazine
of the Volkswagen brand

Models and Technology

The sedan with the large trunk

The Arteon celebrated its world premiere in Geneva. The design and space concept of this new top-of-the-range model is impressing the world. inside has the key facts and figures.

Volkswagen’s model family is growing. The brand has enhanced its model portfolio with the addition of the newly designed Arteon to the class above the Passat. The four-door coupé sedan is built on the Modular Transverse Matrix (MQB), meaning the wheelbase between the front and rear axles spans a huge 2.841 meters. This frees up plenty of head- and legroom for passengers, as well as lots of space in the luggage compartment under the large trunk lid that can open wide. With a luggage compartment volume of 563 to 1,557 liters, the five-seater Arteon sets a new standard in its segment.

In addition to its abundance of space, the Arteon also features an avant-garde design and dynamic contouring. Its front end would not be out of place on a premium sports car. The hood has been stretched a long way ­forwards and is pulled far over the two fenders. What’s more, the powerful ­radiator grille stretches the full width of the vehicle.

» It is basically the same as a sports car. When you pop the hood, you get a direct glimpse of the wheel housing, an unusual feature in a vehicle of this type. «

Tobias Sühlmann, Exterior Designer

Five facts about the Arteon

A big draw in Geneva. Above: the Arteon attracted a lot of attention at the trade fair. Below: Series production has begun at the Emden plant –the first models roll off the production line.

Climbing on board, you will find plenty of semi-automatic driving functions and digital instruments. In the cockpit, the driver and front passenger will enjoy the Active Info Display, the Head-up Display and the new Discover Pro infotainment system with a large (9.2 inch) glass screen and convenient gesture control. At the same time, the four-door coupé is equipped with a ­variety of assistant systems that look ahead and react to speed limits, curves and traffic circles. The Arteon offers ­exceptional value for money, making it a real contender among premium ­competitors.

Employees at the Emden factory in Germany are producing the new sedan. It is set to launch in Germany in June, followed by further European markets. The advance sale period opened a few days ago.

» The Arteon speaks to both your head and your heart. «

Klaus Bischoff, Head Designer

Staying safe by thinking ahead – the assistants


» The Arteon is a state-of-the-art vehicle and offers more space than any of its competitors. As a result, it sets a new standard in its segment. «

Elmar-Marius Licharz, Head of the Arteon Model Series

How the Arteon got its name

Two years ago, a team of wordsmiths embarked on a search to find the perfect name. It not only needed to sound good, but also had to tell a ­story. Just like the names ­“Sharan,” “Tiguan” and “Touran,” “Arteon” is an invention. The ­neologism is made up of two parts: While the “Art” part of the word reflects the car’s ­harmonious contours and ­emotive power, the “eon” ­ending identifies the car as a premium model, similar to the Phideon, Volkswagen’s high-end sedan for China.

More than 1,100 slogans – and Jan Murra’s was the favorite

The factory security guard’s motto wins the contest.

The fact that the team in Emden can build high quality cars is demonstrated day in, day out. But the staff of around 9,000 employees have also recently showcased their creative skills in the search for a suitable slogan for the Arteon. They submitted more than 1,100 suggestions.

After whittling them down to the top ten, staff then voted for their favorites on Group Connect, the Volkswagen Group’s social network. All they had to do was “like” their favorite slogan. The winning entry soon became clear and also impressed both the factory’s management team and the works council: “Arteon – Sporty, elegant, made in Emden.”

Jan Murra, member of the plant security team, is delighted that his suggestion won the contest. “I wanted to make sure the slogan described the car, was easy to remember, and still had a clear link to the Emden factory. It also rhymes in German, which is great.” After looking at a sketch of the Arteon, he put on his thinking cap and managed to come up with a total of four slogans. And now we all know the outcome. To celebrate his victory, Murra’s colleagues from Plant Security rewarded him with a cake.

Jan Murra’s slogan got the most “likes” from colleagues on Group Connect.