The fact that the team in Emden can build high quality cars is demonstrated day in, day out. But the staff of around 9,000 employees have also recently showcased their creative skills in the search for a suitable slogan for the Arteon. They submitted more than 1,100 suggestions.
After whittling them down to the top ten, staff then voted for their favorites on Group Connect, the Volkswagen Group’s social network. All they had to do was “like” their favorite slogan. The winning entry soon became clear and also impressed both the factory’s management team and the works council: “Arteon – Sporty, elegant, made in Emden.”