The employee magazine
of the Volkswagen brand


Blue is the color of hope

Volkswagen South Africa is donating additional bicycles to 1,100 children and adults this year.

Eleven million of the 17 million schoolchildren in South Africa have to walk to school every day. In a country that is three and a half times the size of Germany, it’s nothing unusual to walk relatively long distances. Sometimes the girls and boys spend four hours a day walking to school and back. Volkswagen South Africa, in a joint project with an aid organization, has therefore donated nearly 3,000 bicycles to children in all parts of the country over the past three years. Another 1,700 will be donated by the end of this year. And the recipients of these two-wheelers, the “Blue Bikes,” will now include adults as well as children.

The Volkswagen For Good initiative and the non-profit Qhubeka organization recently presented around a hundred bicycles to two schools in Johannesburg, as well as to some of the city’s administrative employees and volunteer security personnel. With a population of 4.4 million, Johannesburg is the largest city in South Africa.

The purpose of the company’s Volkswagen For Good initiative is to promote helpful forms of mobility in the country. The Blue Bike program is one part of this. “Our vision is to achieve sustainable mobility for Africa,” says Thomas Schäfer, Chairman and Managing Director of Volkswagen Group South Africa, which has a plant in the city of Uitenhage. “We hope that receiving a bicycle like this will leave a lasting impression on young South Africans, and that more and more of them will be inspired to pursue great dreams.”

Volkswagen supports children in South Africa with blue bicycles.