Mr. Stackmann, why has the
Volkswagen brand decided to
become the automotive partner of the German Football Association?
Soccer and Volkswagen go together like no other sport. In fact, we have been actively involved in the world of soccer since VfL Wolfsburg was formed back in 1945, so this is actually a tradition spanning over 70 years. There’s also the fact that an unbelievable number of people rely on their Volkswagen to take part in soccer-related activities every week, whether that’s parents taking their children to soccer practice, teams carpooling to away games, or fans travelling to stadiums across the country. With all of this in mind, it really was the logical next step for us to seek out a partnership with the DFB.
With Volkswagen as the largest automobile brand in Germany and the DFB as the largest sporting association, there’s lots we want to achieve between us. After all, there are plenty of exciting developments in the pipeline here at Volkswagen as we seek to exploit e-mobility to its full potential and write a whole new story for our company with the ID. family. Last but not least, we are hoping that the new Golf and other volume models will get off to a super start. Since all of this and more can be communicated through soccer, the partnership with the DFB must – and will – be economically worthwhile.