New colors usually crop up first in the fashion industry before spreading to furniture and later to vehicles. “Customers notice these changes too and move with the times,” says Gerken. The process of coming up with the right shade, from the initial idea to the finished paint, takes some two to three years. This means that the designers always need to stay one step ahead of the times.
Sometimes they even impress their own colleagues with a color. Göring caused a surprising stir with Turmeric. When developing a new shade, color designers begin by looking at the existing color palette. “It was missing a yellow. I wanted a warm, striking color. It needed to be bright. Then I saw the color on a test piece. It looks spicy, I thought, though not really curry-colored. I felt the name Turmeric fit the color well. But it wasn’t a color than anyone here in the team had expected. It took a little time to convince them.”