The Volkswagen brand is aligning its management structure with future topics. As part of the new distribution of responsibilities within the brand’s management board, the Digital Car & Services division was formed on March 1 (see article above). The brand is thus increasing its impact and the speed of implementation in the rapidly advancing digitalization and networking of the car.
Under the brand’s new management structure, responsibility for series and for quality assurance lies with the Chief Operating Officer. Volkswagen is thus pooling responsibility for its products and strengthening the management of its operating business. At the same time, Technical Development is given more scope for conceptual development work and corporate tasks. In another change, responsibility for the Group and Brand Procurement division will be merged.
The changes in detail:
The newly created Digital Car & Services division, which Christian Senger is establishing and managing, bundles the brand’s software activities. At the same time, Senger, as Head of Digital Car & Services for the Group, is responsible for Group-wide cooperation on software concepts and intelligent mobility concepts.