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Volkswagen at "Auto China 2018" – The brand presses ahead with its model offensive and looks ahead to the mobility of tomorrow

The product and technology offensive at Volkswagen is running full steam ahead: Nine new models have been launched in China in this year alone. "Auto China 2018" in Beijing (April 25 – May 4) will see two of the company’s premieres take center stage: The new Lavida and the CC.

Sedans have been a popular choice in China for quite some time and make up the most prevalent vehicle segment. Lavida has been leading the field for years, with a good 450,000 customers deciding on this compact sedan in the last year alone. The new version is set to build on this success. For the first time, it is based on the Modular Transverse Toolkit – or MQB for short – to offer passengers more interior space.

The new Lavida on camera

The second vehicle to premiere at the fair is yet another sedan. With the exception of being manufactured in China, the new CC is essentially equivalent to the Arteon, which has been highly successful across Europe. It features all the qualities that people have come to expect from this model, including a sporty design and elegant lines with exceptional space and comfort.
Also featuring at the fair is the new version of the Touareg, which recently celebrated its global premiere as the brand’s new flagship SUV. This marks the first time that the vehicle will be showcased at a trade fair. The same also goes for the compact T-Roc, which is being introduced in Beijing as a Chinese version. In comparison to the European model, the Chinese version’s features include a longer wheelbase. Market launch: Fall 2018.

A good 450,000 customers decided on this compact sedan in the last year alone.

Volkswagen is also offering a sneak preview of what we can expect from the mobility of the future in the form of the fully electric I.D. Vizzion in the luxury sedan segment. This car is based on the Modular Electrification Toolkit (MEB), ready for autonomous driving, capable of understanding natural speech, and continues to impress with a range of technical refinements including augmented reality. The first models will be launching in Europe and China in 2020.

More about I.D. Vizzion

It is clear that the Middle Kingdom is the central driver of growth for Volkswagen, and this trend shows no sign of stopping. In 2017 alone, the brand sold 3.2 million vehicles here – more than any of its competitors. And what’s more, sales in the first quarter of this year have already grown by 8.6 percent with over 750,000 vehicles sold.
The brand has now launched its "Move Forward" initiative in a bid to secure this strong position. This aims to upgrade and expand its range of models in the most important single market for the brand. More specifically, it is focusing on plug-in hybrids and purely electric cars. In the next five years alone, no fewer than ten models featuring fully electric drives are planned for launch in China. This move forms part of the brand’s strategy to sell in the region of 650,000 electric cars per year by 2025.