It is clear that the Middle Kingdom is the central driver of growth for Volkswagen, and this trend shows no sign of stopping. In 2017 alone, the brand sold 3.2 million vehicles here – more than any of its competitors. And what’s more, sales in the first quarter of this year have already grown by 8.6 percent with over 750,000 vehicles sold.
The brand has now launched its "Move Forward" initiative in a bid to secure this strong position. This aims to upgrade and expand its range of models in the most important single market for the brand. More specifically, it is focusing on plug-in hybrids and purely electric cars. In the next five years alone, no fewer than ten models featuring fully electric drives are planned for launch in China. This move forms part of the brand’s strategy to sell in the region of 650,000 electric cars per year by 2025.