inside
The employee magazine
of the Volkswagen brand

Models and Technology

Journalists Test the T-Cross in Mallorca

inside takes a look behind the scenes at a press test drive event.

Picture perfect: the T-Cross in front of Palma Cathedral.

Mallorca in almond blossom season: it’s a spring-like 20 degrees and the Spanish island is the perfect setting for the new T-Cross. For twelve days, Volkswagen gave more than 500 journalists, bloggers, and influencers from around the world the chance to test-drive the new SUV. A look behind the scenes reveals how much work is involved in organizing this kind of test drive event.

A cross-divisional team in Wolfsburg began planning the T-Cross event back in early 2018. Christoph Peine (Spokesperson Product Line Small): “Our events are all down to teamwork. We work closely with the experts from the Product Line and from Sales & Marketing right from the preparation phase.”

Christoph Peine, Spokesperson Product Line Small

One year later, media representatives from around the world arrive at Palma de Mallorca Airport. 30 test vehicles are parked outside the terminal ready for a tour of the island. The journalists set off on test drives around the capital Palma, the hilly interior, and along winding coastal roads.
In the afternoon, the sat nav guides them to a hotel in the north-east of the island: It’s time for shop talk. Volkswagen experts are on hand for a Q&A session. Susan Kirstein (T-Cross Product Spokesperson): “Our guests are really excited about the event. The T-Cross is going down very well. The chassis, the generous standard specification, and the unusual colors came in for particular praise.” Horst-Dieter Valentini (Electrics/Electronics Specialist): “The journalists have been impressed by the extensive range of electric functions. The T-Cross has nothing to fear from comparisons with vehicles in higher classes.”
One of the golden rules of such test drive events is that seamless organization is required, as well as a perfect car. Product Communication and the Event Team worked together to find the ideal location in Mallorca. Key requirements included sunny weather, little traffic, and proximity to an international airport. Furthermore, the T-Cross is just as suited to the urban areas in and around Palma as it is for the island’s more rural regions.
Logistics is another challenge. The test vehicles were transported to Mallorca from the Pamplona plant by HGV and ferry, while the shuttle vehicles came all the way from Wolfsburg. Important demonstration objects such as individual seats, wheel rims, and decor also had to be transported to the island.

"The journalists have been impressed by the extensive range of electric functions. The T-Cross has nothing to fear from comparisons with vehicles in higher classes"

Horst-Dieter Valentini, Electrics/Electronics Specialist

Alpay Topsakal, Technical Development

That could not have been achieved without helpers behind the scenes. Every evening, a team from Technical Development checks the test vehicles in a workshop near the hotel and gets them ready for the next day’s driving. The oil level, brake fluid, and tire pressure must be perfect – and paint damage is a big no-no. Alpay Topsakal (Test and Press Vehicle Technician): “Overnight, we make sure that the journalists have a technically and visually immaculate T-Cross to drive around the island each day.” Everything clicked perfectly in Mallorca – as the glowing reports in the specialist press show.

Press Opinions on the T-Cross

"Small, but olé!"

Auto Bild

"VW T-Cross: cpmpact, but by no means small."

Oberösterreichische Nachrichten

"The cool car for city and countryside."

Tiroler Tageszeitung

"The Volkswagen T-Cross 1.0 is a trendy SUV for young families who live in the city."

The Scottish Sun

"Volkswagen T-Cross in its first test – the Polo in top form."

bild.de