One year later, media representatives from around the world arrive at Palma de Mallorca Airport. 30 test vehicles are parked outside the terminal ready for a tour of the island. The journalists set off on test drives around the capital Palma, the hilly interior, and along winding coastal roads.
In the afternoon, the sat nav guides them to a hotel in the north-east of the island: It’s time for shop talk. Volkswagen experts are on hand for a Q&A session. Susan Kirstein (T-Cross Product Spokesperson): “Our guests are really excited about the event. The T-Cross is going down very well. The chassis, the generous standard specification, and the unusual colors came in for particular praise.” Horst-Dieter Valentini (Electrics/Electronics Specialist): “The journalists have been impressed by the extensive range of electric functions. The T-Cross has nothing to fear from comparisons with vehicles in higher classes.”
One of the golden rules of such test drive events is that seamless organization is required, as well as a perfect car. Product Communication and the Event Team worked together to find the ideal location in Mallorca. Key requirements included sunny weather, little traffic, and proximity to an international airport. Furthermore, the T-Cross is just as suited to the urban areas in and around Palma as it is for the island’s more rural regions.
Logistics is another challenge. The test vehicles were transported to Mallorca from the Pamplona plant by HGV and ferry, while the shuttle vehicles came all the way from Wolfsburg. Important demonstration objects such as individual seats, wheel rims, and decor also had to be transported to the island.