The third pillar of your program is
innovation and connectivity.
What are your plans?
In no other market do people spend as much time online as they do in China. It has even become standard to pay with a mobile phone, and communicating by messenger is a given. In large cities, bike sharing and taxi services via smartphone are heavily used. Customer expectations of modern cars are correspondingly high. They must be fully connected. Always. When our vehicles are constantly online, it will not only be easy to integrate music streaming services, but voice control will also be easier. We want to use “learning” algorithms or artificial intelligence to better understand individual user behavior and position ourselves to offer tailored services. Even controlling individual functions, like the heated seats and locking and unlocking the doors with a smartphone, will become normality.