Bratislava is a real multi-talent. The roughly 13,700 employees at the Slovakian location build cars for multiple brands in the Group. Seven models roll off the production line every day for five brands, each of them different. The new addition is Touareg number three, and series production has started successfully here. The new SUV celebrated its world premiere in Beijing just a few weeks ago.
Now, it’s also enjoyed three days in the spotlight in April: In a showroom in Bratislava, employees were able to better get to know the new SUV at the gates of the plant. The plant has been the only production site for the Touareg for 16 years. No matter where in the world you see a Touareg, one thing is certain: It came from Bratislava, from the beginning: generations one, two, and now three.
Starting from the early morning hours, employees can marvel at the new SUV. Many who are on their way to the early shift stop for a moment, walk around the SUV, and happily take one or two information brochures with them. Music plays in the background – just like at a real car show. Placed on a small stage, the Touareg attracts the attention of the employees. Because this is “their” Touareg, and every model that runs off the line bears their signature. The colleagues from the Bratislava location are right to be proud of this.