The employee magazine
of the Volkswagen brand

Production Sites

Fresh breeze
in Brazil

In the 1950s,the Volkswagen brand built its first plant outside of Germany – in Brazil. The country has since become the largest and most important market for the carmaker in South America. Following several relatively weak years, Volkswagen do Brasil has now launched a major product campaign.



207 m

people live in the South American country, most of them near the Atlantic coast. Brazil is the fifth-largest nation in the world in terms of both area and population.

12 m

inhabitants live in the largest city: São Paulo.

6,5 m

inhabitants live in Rio de Janeiro.

The new up! rolls off the production line in Taubaté

The approximately 4,000 employees of the Taubaté plant have been working on the new up! for several weeks now. One of them is Weslley Almeida da Costa (above). “I am proud of being part of a team which is building a world-famous Volkswagen here in Brazil,” he says. To produce the small car, some changes had to be made at the plant, located 130 kilometers from São Paulo – for example, in the press plant, the body shop, the paint shop, and final assembly.

Facts & figures Volkswagen do Brasil

President and CEO: David Powels




cars were produced by Volkswagen do Brasil in 2016.


engines were built at the São Carlos component factory in 2016.

3.5 m

cars have been exported by Volkswagen do Brasil since 1970 – more than any other carmaker in the country.

Brazil eagerly awaits these models

The product portfolio of Volkswagen do Brasil is becoming younger and larger. This year alone, nine new models and updates are coming onto the market.

Saveiro Robust Double CAB

The Saveiro is the pick-up version of the successful small car Gol – and the third most frequently sold Volkswagen model in Brazil. In April, a further derivate was introduced: the robust Double Cab version.


The new up! became available at dealerships in Brazil just a few days ago. The South American version of this car is about six centimeters longer than its European brother, has five seats instead of four, and its fuel tank is 15 liters bigger. The compact car is made at the plant in Taubaté.


From the summer, the Polo will be the first model based on the MQB A0 Global platform to be made at the Anchieta plant. It will use a local version of the Modular Transverse Matrix.


In November, production of the ­Virtus will begin in Brazil. Like the Polo, this compact notchback sedan will also be based on the MQB A0 Global platform. The market introduction will be in the first quarter of 2018.

The history of Volkswagen do Brasil