The employee magazine
of the Volkswagen brand


Dynamic in China

The new Touareg1 is the prelude to a major model and innovation campaign with which the brand 
intends to further expand and accelerate its leading position. “Generation SUV” plays a major part. 
It’s set to be a dozen SUVs by 2020 – fully networked and digital. Today the market share of these models in China is already at 45 percent, and this figure continues to rise.

Volkswagen is once again shifting into high gear in China. At the "Auto China 2018" trade fair in Beijing (April 25 to May 4), the brand will continue its model fireworks display for the Middle Kingdom that had already been ignited last month. Three new sedans are set to celebrate their premiere there, all tailored precisely to the diverse wishes of customers in China. Just a few weeks ago, Volkswagen presented its “Generation SUV” for the Chinese market in front of an audience of over 1,000 international guests – from the T-Roc and Tiguan to the third-generation Touareg, the brand’s new SUV flagship.

"Together with our partners 
at SAIC and FAW, 
we will reinforce Volkswagen’s leading role in China."

Herbert Diess,
Volkswagen CEO

The high pace makes sense. With around 24 million vehicles sold last year, China is not only the largest car market in the world, but also one of the most courted and dynamic. Chinese car buyers are becoming more and more demanding and networked. Being online around the clock is an absolute must for them. Customers are much more willing to pay for digital services than those in Germany or the US. China is also leading the way in e-mobility: at least six million e-cars are set to be sold there annually in 2025. In the capital city of Beijing alone, there are already over 100,000 charging stations.

Last year Volkswagen sold around 3.2 million vehicles in China, leading the market with a share of 13.3 percent. In order to continue offering the right models and services in future, the company has bundled four measures in 
the "Move Forward" initiative, a new program for Volkswagen in China.

12 plants – the brand in 
its largest market

In China, Volkswagen is working with local automotive manufacturers SAIC and FAW as part of joint ventures. SAIC Volkswagen was founded in Shanghai in 1984, with FAW-Volkswagen following in Changchun in 1992. The companies currently produce 19 brand models in 12 vehicle factories.