Behind the Scenes of the New TV Spot
On camera: inside goes backstage with German national soccer team players
Soccer is for all of us” – this is the motto followed by the first advertising campaign now being launched by Volkswagen as the German Football Association’s new partner. The centerpiece of the campaign is a 45-second TV spot that will air on multiple German television channels over the next few weeks.
At the heart of the campaign, which was created by DBB, an agency based in Berlin, are seven national team players. Goalie Manuel Neuer, midfielder Leroy Sané, and the rest of the group take the field at Olympiastadion in Berlin alongside numerous fans, young players and volunteers. There, the pose for a large group photo.
The TV spot was filmed over three days late last year. In the end, director Markus Walter and his crew had a terabyte (or 1,000 gigabytes) of film material to sort through.
More than 250 performers and extras were involved, filming in eleven different locations. The scenes in which the national team players appear were filmed in a hall on the Porsche premises in Leipzig. Experts added the Berlin Olympiastadion backdrop in afterwards using computer technology.
In addition to the TV spot, the 360-degree campaign will feature ads that will be displayed on billboards in first- and second-league cities in Germany. The campaign will also run online, in particular on soccer websites and Volkswagen’s own media channels.