“Our absolute top priority is data security. No one will be forced to give us access to their data. Only people who want to opt in will be involved,” says Christoph Hartung, Head of Digital and New Business Sales.
Regardless of whether cars are ordered online or purchased offline, dealerships will retain their important role in future. “Some customers will want to have a look at the car they are considering at the nearby dealership and then order it online later that night as they relax on the sofa,” says Ulf Eberhardt, Head of Sales and System Strategy, summing up what a combined analog/digital purchase experience might look like. In addition to traditional dealerships, smaller showrooms or pop-up stores will be set up in downtown areas.