The employee magazine
of the Volkswagen brand


A historic record –
6.23 million cars

The past year has seen Volkswagen export more cars than ever before

In 2017, the Volkswagen brand shipped 6.23 million cars to customers around the world. This makes 2017 the most successful year in the brand’s history. The main driver behind this positive development is China, which boasts the largest single market. For the first time, the brand exported over 3 million vehicles to China, representing a growth of 5.9 percent compared to the previous year.

As part of its “TRANSFORM 2025+” strategy, 2017 saw Volkswagen launch the largest model offensive in the brand’s history. Over the course of this year alone, the number of exported vehicles grew significantly. This trend continued at full speed into December, as the brand achieved a new delivery record of 594,100 units worldwide (up 5.6 percent compared to 2016). The Tiguan range recorded a growth of 38 percent, making it more popular than ever with over 720,000 models sold around the world.

Jürgen Stackmann, Sales Director of the Volkswagen brand, reported, “We are delighted with the huge demand for our vehicles and the positive momentum the brand has been experiencing in recent months. I would like to thank our customers for their continued trust in us, and our business partners for their excellent cooperation. I am especially pleased to see that the number of orders coming in for electric vehicles in Germany and Europe has trebled compared to 2016. 2018 will see us continue to press ahead with our model offensive, with inspiration from new key models, such as Polo, T-Roc, and Touareg.”

Here’s how December went

Deliveries in Europe were 1.6 percent higher than the previous year, coming in at 136,400 vehicles. The brand experienced strong growth of 17.8 percent in Belgium and 10.4 percent in Denmark. The primary catalysts behind this development are the high demand for Golf and Tiguan models, in addition to the successful launch of the new Polo.
German deliveries
in December were 8.4 percent higher with 42,000 vehicles. Here, too, orders continue to show a clear upward trend, which can be attributed to the impact of the environmental bonus initiative, among other factors.
Volkswagen achieved a strong 23.8 percent growth in the Central and Eastern Europe region, which is an impressive increase. And that’s not forgetting increases of 27.9 percent in Poland and 35.2 percent in Russia compared to December 2016.

In North America, exports were 12.3 percent lower than the previous month, coming in at 51,600 vehicles. As for the USA, December sales were actually down 18.7 percent, although the overall year-end figures for 2017 recorded a pleasing growth of 5.2 percent. This is actually the first positive result recorded for exports since 2013. In the final month of the year, Canada experienced considerable growth of 53.7 percent, equating to 4,200 vehicles. The catalysts for this development remain the Golf Alltrack and Atlas, as well as the Tiguan, which launched back in August.

30,200 vehicles were delivered to South American customers in December, corresponding to a growth of 0.4 percent over the previous year.



As for China, the Volkswagen brand reported new records here for both the month of December and the year as a whole. December saw 12.9 percent more vehicles delivered to customers than the same month the previous year, meaning Volkswagen in China supplied more vehicles in December than ever before in a single month. With 3.18 million vehicles sold over the whole year, this marks the first time the brand has ever exceeded the 3 million mark.

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