The employee magazine
of the Volkswagen brand


A feeling for light

A completely new look is being created for the I.D. family. Sandra Sturmat is working on the light design.

Distinctive and ­personable – Sandra Sturmat has designed the light scenarios
for the I.D. Crozz.

Sandra Sturmat sits on the back seat of the I.D. Crozz, raises her right hand to the roof, and swipes her hand slowly forward to move the light shade in the roof of the I.D. Crozz. ­Forward and back, open and shut. With this simple gesture, designer Sturmat can control the brightness in the interior of the new SUV. The light shade opens and closes like an electric sliding roof. The atmosphere in the hibiscus red SUV ­changes discreetly. There is now a pleasant and cozy feeling inside the car. Sturmat smiles.

She is proud of this innovation. Sturmat developed the light shade with her team, and installed it in Volkswagen’s first electric SUV. Her motto: “Light is feeling.” It’s a powerful way of making a car as ­livable and comfortable as one’s living room at home. But it’s even more than that: “With light, we get very close to people,” the lighting designer, 38, explains. “It welcomes us into the car, warns us, and speaks to us.” Sturmat knows what she is talking about. Light design has been her passion since the qualified sheet-metal worker joined the design department at Volkswagen in 2005. Her job back then was to design the lights and headlights for the sixth generation Golf.

Unique face: The headlights in particular give the front of the I.D. Crozz character and charm.

» With light, we get very close to people. It welcomes us into the car. «

Light from above, so you can feel really at home in the I.D. Crozz? No problem, with a new light shade that opens and shuts like a sliding roof – activated with a simple swipe
of your hand.

The I.D. is Sturmat’s first concept car as the light designer of a new generation of electric vehicles, and it was shown for the first time in Paris in 2016. With her three-person team in Wolfsburg, called Exterior Light Production, she is now working on the design for the entire I.D. family, as well as for other Volkswagen models. “At that time with the I.D., we were able to start with a blank sheet of paper and dig deep into our toolkit,” Sturmat explains. That’s because everything is new: the I.D. models have no predecessors. And neither does the I.D. Crozz.

The radiator grille is now rendered superfluous by the modular ­electrification toolkit (MEB). This gives the light designers many new possibilities to design the front in an entirely different way. At the left and right of the I.D. Crozz are the elegant headlights, which are like eyes on a face. They contain very fine light blades, reminiscent of ­human pupils.

The two headlights are connected by a light strip, which is only interrupted by the Volkswagen logo. That’s in the same place as it always is on Volkswagen models – in the middle of the front. On the I.D. Crozz, however, it is made of glass and shines brightly.

The front designers have thus created an SUV face easily recognizable by day or night. Unmistakable, in fact. Sturmat says: “The face of the I.D. Crozz, like that of the Beetle, has lots of charm. We are using light to give it personality and, at the same time, to reflect on the origins of our brand over and over again.”