inside
The employee magazine
of the Volkswagen brand

Innovation

Seeing Double in Design

The Pavone twins, Marco and José Carlos, started following their dream to become car designers at the age of twelve.

The twins and their design sketches: The Pavone brothers have already designed numerous models.

"That was where our relationship with the brand began. It was the beginning of a love story."

Marco Carlos, Manager Exterieur Design

They’re twins, and they’re designers: their path to the Volkswagen Group and their careers have been everything but predictable. Today, Marco Pavone manages the brand’s Exterior Design division, while José Carlos Pavone is Head of Design for the region of South America.

The boys sent their designs 
to the Head of Design

30 years ago: Two boys from São Paulo dream of being car designers. They send their design to Volkswagen do Brasil’s then-Head of Design, Luíz Veiga. The twelve-year-old boys want to know how to become designers. “Talented,” says the man who would become their mentor, and advises the twins to study design. No sooner said than done.
At an early age, Marco was given pencils and paper by his dad. The boy tested his skills on the Beetle and the Porsche 911. José Carlos also started drawing cars at a young age. That was in 1991. “That was where our relationship with the brand began,” says Marco with a smile: “It was the beginning of a love story.”

The twins in the back of the Beetle: Marco and José Carlos have had a close 
connection to Volkswagen since their early years.

And his brother José Carlos is certain: “Luíz Veiga opened the door to car design, and gave us the chance to live our dream when we were still young students.”
Have the two brothers ever competed with each other on the path to their dream careers? “Not anymore,” laughs José Carlos. But when they were still junior designers, competition was unavoidable. The twins took part in different projects in Wolfsburg. Ultimately, only one design could win. “These days, we often work together. Marco is involved in everything in his role as Exterior Design Manager,” says José Carlos.

The sixth-generation Jetta was a joint project of the design twins. At that time, José Carlos was still in Germany. Although they both have their own style, their handwriting is similar. “Now we almost always make the same decisions,” says Marco, glancing at his brother as though he can hardly believe it. “We also discuss all the decisions we make for Brazil and the region with Marco. His advice is important to us,” says the South American Head of Design.

The Tarok pick-up concept is a team effort by the twins

In the end, a Volkswagen always has to look like a Volkswagen. It follows the same design DNA. For the idea of the Volkswagen brand is to inspire the same feelings in people around the world. “Volkswagen has an evolutionary design that honors the history of the model, and yet always stays agile and fresh,” José Carlos remarks. “Timeless design,” his brother adds. He and his team are currently working on a global design language that will take the regional preferences of customers even more into account. This has already been very successful in Brazil with the Tarok pick-up concept, he explains with satisfaction: “A great team effort!” José Carlos presented the study at the São Paulo Motor Show only a few weeks ago. “I was proud to see him on the stage when he presented the Tarok concept,” says Marco.


“As kids from Brazil, we had to work hard to make our vision a reality,” says José Carlos. He is proud. He doesn’t like to show it, but then it bursts out of him: “That was a huge success!” And what does a designer who makes the dreams of millions of car drivers come true, dream of? “I would like to design the successor of the SP2 sports coupé. That was a true design icon of the 1970s from Brazil,” says Marco. José Carlos nods. They are twins, after all …

"Volkswagen has an evolutionary design that honors the history of the model, and yet always stays agile and fresh"

José Carlos, Head of Design South America

Elegant und sporty – The Volkswagen SP2

The two-seater sports coupé was designed in Brazil for the Brazilian market and first rolled off the production line in June 1972. More than 10,000 vehicles were made until 1976.