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Models and Technology

Wolfsburg Now Also Home to Seat


The Tarraco celebrates its world premiere on September 18. Series production is set to start shortly after. 

The world premiere is scheduled for September 18 with series production set to start a few days later. In addition to the Volkswagen Golf, Tiguan and Touran models, employees at the Wolfsburg location will soon be manufacturing a car from another Group subsidiary for the first time in nearly 20 years – the Tarraco by Seat. inside takes a look at the key facts surrounding the second Spaniard to come out of Wolfsburg.

What type of car is the Tarraco?

It is a member of the most popular segment in the world: an SUV. The Tarraco is the new flagship vehicle from Seat and the third SUV in the Spanish Group subsidiary’s range after the Arona and the Ateca. Up to seven people can fit inside this huge vehicle, which was designed in Barcelona and is around 25 centimeters longer than models like the Tiguan. 

Where does the name come from?

Tarraco was put forward as part of a competition for Seat fans as the Latin name for Tarragona, a port city in northeastern Spain. This was the first time in its 68-year history – 32 of which under the Volkswagen Group umbrella – that the Spanish company had run a competition to find a product name.

Where is the Tarraco being launched?

In Tarragona. The company is expecting around 250 media representatives on Tuesday, September 18, at the world premiere in the Spanish port city, which is located around 90 kilometers from the main Seat plant in Martorell, near Barcelona.

How many times has the main Volkswagen plant in Wolfsburg manufactured a model from a different member of the Group?

Including the Tarraco, this will be the fifth time. Another Seat model – the Arosa – featured on the Wolfsburg production line from the end of 1996 to 1998 (source: Program Planning). 66,841 of these small cars were manufactured during that time. Employees at the Wolfsburg location also manufactured the Audi 50 (1974 to 1978), Audi 80 (1994 to 1998) and Audi 100 (1993 to 1997). Wondering why you’ve never heard of the Audi 50? It was largely identical in structure to the Polo, which starting rolling off the Wolfsburg production line in 1975 and is now manufactured in the Spanish city of Pamplona. The Audi 50 and the Polo were the first small German cars to feature a transversely mounted engine and  front wheel drive.

Why is the Tarraco being manufactured in Wolfsburg?

Manufacturing the Seat Tarraco in Wolfsburg is part of the Zukunftspakt, which was concluded between the company and the Works Council at the end of 2016. This is a far-reaching program designed to improve the efficiency of the Volkswagen brand and lay solid foundations to safeguard the future of the company. People’s jobs remain secure and there will be no compulsory redundancies until 2025.

Is anything special happening in Wolfsburg to mark the launch of the Tarraco?

From September 24 to 26, the on-site cafeterias will be serving up Spanish specialties, including gazpacho, churros, serrano ham salad and a Mediterranean rice dish. Tasty!

The Audi 50 is yet another model manufactured in Wolfsburg despite coming from a different brand within the Group.